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Our story

Parc Hotel Flora was founded in 1900 as “Lake Mansion”, a true spring, summer and autumn residence for well-off Middle European regulars, who were fond of heliotherapy, healthy climate and food and of Doctor Von Hartungen’s therapies which used to take place on the shores of the lake, thus described by Thomas Mann:
“….in the morning I use to go rowing for several hours on the lake and especially at the beginning I feel a deep fascination… There is something extraordinarily touching when, after a long troubled period, you find yourself sliding again upon this sunny quietness, soothingly whispering and rippling, surrounded by stern mountains …..”
Over 100 years of history, bearing also the memory of the most famous guests on our Garda shore, Mann and Kafka, have led us to the present day. Time has changed some features, but hasn’t touched the elegance, care and passion for our guests, which still transpire in our smile while we accompany them into a world of discretion and relaxing tranquillity.

Parc Hotel Flora ****S
Viale Rovereto 54 - 38066 Riva del Garda (TN) Italy
T. +39 0464 571571 - Fax 0464 571555
Villa Flora s.r.l - Via Santa Caterina, 94/c - 38062 Arco (TN)
C.F / P.Iva 00426600227 Reg.Imprese Tn Rea 0094307
Cap. soc. 572.000,00 € i.v